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Trends in packaging technology and marketing.

Author: American Management Association. Packaging Division.
Publisher: [New York] American Management Association, Packaging Division [1968]
Series: AMA management bulletin, no. 121
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: American Management Association. Packaging Division.
OCLC Number: 434658
Notes: Cover title.
Description: 24 pages 28 cm.
Contents: Consumer information for packaging development / by Lorna Opatow --
Increased sales through packaging innovation / by Marsh H. Blackburn --
Packaging machinery acquisition / by Frank E. Pringle, Jr. --
Trends in the use of plastics for packaging / by Richard G. Taylor --
Environmental factore affecting packaging / by Eric B. Outwater --
Vaule analysis of the product/package relationship / by Jerome Gould --
The effects of government control on packaging and labeling / by Thomas Guilfoyle.
Series Title: AMA management bulletin, no. 121

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