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Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture

Author: John Moore
Publisher: Chicago, IL : Kaplan Pub., ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Moore
ISBN: 1419520016 9781419520013
OCLC Number: 70061003
Description: xiv, 248 pages : illustrations ; 20 cm
Responsibility: John Moore.
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Abstract:

Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.

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