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Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture

Author: John Moore
Publisher: Chicago, IL : Kaplan Pub., ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Computer network resources
Additional Physical Format: Print version:
Moore, John, 1970 May 7-
Tribal knowledge.
Chicago, IL : Kaplan Pub., ©2006
(DLC) 2006018167
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Moore
ISBN: 9781419520013 1419520016
OCLC Number: 567836773
Description: 1 online resource (xiv, 248 pages)
Contents: ""Front Cover""; ""Copyright""; ""Dedication""; ""CONTENTS""; ""INTRODUCTION: What Is Tribal Knowledge?""; ""UNO: A Few Tribal Truths About the Business of Branding and the Branding of Business""; ""1. Building the Business Creates the Brand""; ""2. Bake Marketing into Your Business""; ""3. Make the Common Uncommon""; ""4. Tell the Story.Don�t Make Up a Story.""; ""5. Brand Management Is Reputation Management""; ""6. Creating Category Intrigue Builds Brand Intrigue""; ""7. There�s a High Price to a Low-Price Strategy""; ""8. Only Three Strategies Exist to Drive Sales"" ""9. Strong Brands Always Have More Brand CreditsThan Debits""""10. Be the Best, Not the Biggest""; ""11. Locationing Is Advertising""; ""12. Communicate the Benefit of the Benefit""; ""13. Keep Your Marketing Authentic""; ""14. Keep Your Merchandising Relevant""; ""15. Actions Speak Louder Than Advertising""; ""16. Fewer, Bigger, Better Is Best""; ""17. A Goliath Can Become a David Again""; ""DUE: Some Tribal Truths About Delivering Memorable Customer Experiences""; ""18. Remarkable Things Get Remarked About""; ""19. Needs Are Rational. Wants Are Aspirational."" ""20. Say Yes to Connecting, Discovering, and Responding""""21. Over-Deliver on All Promises""; ""22. Practice Local Warming""; ""23. Be Nice. Be Clean.""; ""24. Touchology Trumps Technology""; ""25. Be Generous""; ""26. Future Success Stems from Past Success""; ""27. Tourists Bring Home Souvenirs. Explorers Bring Home Stories.""; ""28. Foster Customer Devotion""; ""29. Walls Talk.Take a Moment to Listen.""; ""30. Access Alters How a Business Achieves Success""; ""31. Everything Matters""; ""TRE: More Tribal Truths --
Creating the Kind of Workplace You�d Like to Work In"" ""32. Make the Company Something to Believe In""""33. The Employee Experience Matters""; ""34. Live Your Mission (Statement)""; ""35. Practice Passionate Followership""; ""36. People Quit People (Not Companies)""; ""37. Brands Are Made Possible by People""; ""38. Abhor Complacency. Resist Conservatism. Fight Conceit.""; ""39. Build Bridges Between Old Employees and New Employees""; ""40. Hire Passion over Experience""; ""41. Participation Is the Price of Admission""; ""42. Encourage Healthy Dialogue""; ""43. Radically Simplify Your Organizational Chart"" ""44. Always Measure Your Comparable Job Performance""""45. Marketing Has Two Audiences""; ""INFINE: Some Parting Truths""; ""46. Profit is a By-Product""; ""47. Be Mission-Driven to Change the World""; ""ACTION STEPS: From Ideas to Implementation""; ""AFTERWORD: Join the Conversation: Learn through Sharing""; ""NOTES""; ""RESOURCES: The Starbucks Executive Bookshelf""; ""AUTHOR APPRECIATIONS""; ""Back Cover""
Responsibility: John Moore.

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