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Trout on strategy : capturing mindshare, conquering markets

Author: Jack Trout
Publisher: New York : McGraw-Hill, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jack Trout
ISBN: 0071437940 9780071437943 9781259589621 1259589625
OCLC Number: 53970715
Notes: Includes index.
Description: xiv, 159 pages ; 21 cm
Contents: Strategy is all about survival --
Strategy is all about perceptions --
Strategy is all about being different --
Strategy is all about competition --
Strategy is all about specialization --
Strategy is all about simplicity --
Strategy is all about leadership --
Strategy is all about reality.
Other Titles: Strategy
Responsibility: Jack Trout.
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Abstract:

Competition is brutal and companies aren't just fighting to win, they are fighting to survive. Business people in various industries are looking for strategies to capture mindshare and conquer  Read more...

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