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|Persona incaricata:||Arnold Schwarzenegger; Arnold Schwarzenegger|
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|Note:||"A Birch Lane press book."|
|Descrizione:||287 p.,  p. of plates : col. ill. ; 24 cm.|
|Contenuti:||Includes bibliographical references and index.|
Hollywood's biggest, highest-paid stars. What makes him a remarkable achiever is not just his origin - virtually the only sportsman ever to become a Hollywood superstar, let alone the only Austrian - but his ability to convincingly play opposites: outlaw and establishment warrior; soulless android and tearful mother; taciturn meathead and hilarious raconteur; hero and villain. True Myths explores the cunning strategies of one of the great media operators of the twentieth.
century. How has he capitalized on his Teutonic patrimony to portray the avenging macho-men of his movies while simultaneously befriending and donating generously to the Simon Wiesenthal Center? How has he turned his record of steroid use around to play it as a reformed man's fitness anthem: smiled on by President Bush, who appointed him the nation's health and sports czar? How has he seized on other people's mockery of him - his accent, his name, his bulk - to turn it.
to his own self-mocking advantage? And why have audiences throughout the world been so eager to accept him as an icon?