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Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them

Author: Donald E Sexton; Donald Trump
Publisher: Hoboken, N.J. : Wiley, ©2006.
Series: Trump University series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or just lead to trouble? Trump University  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Donald E Sexton; Donald Trump
ISBN: 9780471916901 0471916900
OCLC Number: 70693265
Description: xiii, 319 p. : ill. ; 24 cm.
Contents: How to build a powerful marketing strategy --
Improving your marketing strategy --
Implementing your strategy --
Understanding the numbers --
Making sure your marketing strategy succeeds.
Series Title: Trump University series.
Other Titles: Marketing 101
Marketing one hundred and one
Marketing one hundred one
Responsibility: Don Sexton ; foreword and chapter 1 by Donald Trump.
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Abstract:

Combines one of the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia.  Read more...

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"...contains practical business tips...straightforward, matter-of-fact tone when explaining ideas and tactics with step-by-step instructions that are easy to grasp..." (Business Traveller, October Read more...

 
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