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Trust agents : using the web to build influence, improve reputation, and earn trust

Author: Chris Brogan; Julien Smith
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chris Brogan; Julien Smith
ISBN: 9780470743089 0470743085
OCLC Number: 310400276
Notes: Includes index.
Description: xvi, 271 p. : ill. ; 24 cm.
Contents: Introduction: hey, I know you. Have we met? --
Trust, social capital, and media --
Make your own game --
One of us --
Archimedes principle --
Agent zero --
Human artist --
Build an army --
The trust agent.
Responsibility: Chris Brogan and Julien Smith.
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Abstract:

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's  Read more...

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