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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Chris Brogan; Julien Smith |
| ISBN: | 9780470743089 0470743085 |
| OCLC Number: | 310400276 |
| Notes: | Includes index. |
| Description: | xvi, 271 p. : ill. ; 24 cm. |
| Contents: | Introduction: hey, I know you. Have we met? -- Trust, social capital, and media -- Make your own game -- One of us -- Archimedes principle -- Agent zero -- Human artist -- Build an army -- The trust agent. |
| Responsibility: | Chris Brogan and Julien Smith. |
| More information: |
Abstract:
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
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Related Subjects:(9)
- Internet marketing.
- Online social networks -- Economic aspects.
- Social media -- Economic aspects.
- Social networking -- Economic aspects.
- Social networks -- Economic aspects.
- Kundenbindung.
- Marketing.
- Soziale Software.
- World Wide Web 2.0.
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