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Trust agents : using the web to build influence, improve reputation, and earn trust

Auteur : Chris Brogan; Julien Smith
Éditeur: Hoboken, N.J. : John Wiley & Sons, ©2009.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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Détails

Type d’ouvrage: Ressource Internet
Type de document: Livre, Ressource Internet
Tous les auteurs / collaborateurs: Chris Brogan; Julien Smith
ISBN: 9780470743089 0470743085
Numéro OCLC: 310400276
Notes: Includes index.
Description: xvi, 271 pages : illustrations ; 24 cm
Contenu: Introduction: hey, I know you. Have we met? --
Trust, social capital, and media --
Make your own game --
One of us --
Archimedes principle --
Agent zero --
Human artist --
Build an army --
The trust agent.
Responsabilité: Chris Brogan and Julien Smith.
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Résumé:

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's  Lire la suite...

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