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Trust agents : using the web to build influence, improve reputation, and earn trust

Author: Chris Brogan; Julien Smith
Publisher: Hoboken, NJ : John Wiley & Sons, ©2010.
Edition/Format:   eBook : Document : English : Rev. and updatedView all editions and formats
Summary:

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using  Read more...

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Brogan; Julien Smith
OCLC Number: 680623467
Description: 1 online resource (xiii 301 pages) : illustrations
Contents: Acknowledgments ix Introduction xi 1. Trust, Social Capital, and Media 1 2. Make Your Own Game 32 3. One of Us 75 4. The Archimedes Effect 117 5. Agent Zero 149 6. Human Artist 189 7. Build an Army 221 8. The Trust Agent 239 9. What s Next 263 Index 289
Responsibility: Chris Brogan and Julien Smith.

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