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Trust me, I'm lying : the tactics and confessions of a media manipulator

Autor Ryan Holiday
Vydavatel: New York : Portfolio, ©2012.
Vydání/formát:   Kniha : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
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Detaily

Typ materiálu: Internetový zdroj
Typ dokumentu: Book, Internet Resource
Všichni autoři/tvůrci: Ryan Holiday
ISBN: 9781591845539 159184553X
OCLC číslo: 769430586
Popis: xi, 259 pages ; 24 cm
Obsahy: Blogs make the news --
How to turn nothing into something in three way-too easy steps --
Blogs as a business : a brief overview --
Tactic #1: bloggers are poor, help pay their bills --
Tactic #2: tell them what they want to hear --
Tactic #3: give them what spreads, not what's good --
Tactic # 4: help them trick their readers --
Tactic #5: sell them something they can sell (exploit the one off problem) --
Tactic #6: make it all about the headline --
Tactic #7: kill 'em with pageview kindness --
Tactic #8: use the technology against itself --
Tactic #9: just make stuff up (everyone else is doing it) --
The monster attacks : what blogs mean --
Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be --
There are others : the manipulator hall of fame --
Cute but evil : online entertainment tactics that drug you & i --
The link economy : the leveraged illusion of sourcing --
Extortion via the web : facing the online shakedown --
The iterative hustle : online journalism's bogus philosophy --
The myth of corrections --
Cheering on our own deception --
The dark side of snark : when internet humor attacks --
The 21st century degradation ceremony : blogs as machines of hatred and punishment --
Welcome to unreality --
How to read a blog : an update on account of all the lies --
Conclusion.
Odpovědnost: Ryan Holiday.

Anotace:

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total  Přečíst více...

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"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Přečíst více...

 
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