passa ai contenuti
Trust me, I'm lying : the tactics and confessions of a media manipulator Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Trust me, I'm lying : the tactics and confessions of a media manipulator

Autore: Ryan Holiday
Editore: New York : Portfolio, ©2012.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Ryan Holiday
ISBN: 9781591845539 159184553X
Numero OCLC: 769430586
Descrizione: xi, 259 pages ; 24 cm
Contenuti: Blogs make the news --
How to turn nothing into something in three way-too easy steps --
Blogs as a business : a brief overview --
Tactic #1: bloggers are poor, help pay their bills --
Tactic #2: tell them what they want to hear --
Tactic #3: give them what spreads, not what's good --
Tactic # 4: help them trick their readers --
Tactic #5: sell them something they can sell (exploit the one off problem) --
Tactic #6: make it all about the headline --
Tactic #7: kill 'em with pageview kindness --
Tactic #8: use the technology against itself --
Tactic #9: just make stuff up (everyone else is doing it) --
The monster attacks : what blogs mean --
Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be --
There are others : the manipulator hall of fame --
Cute but evil : online entertainment tactics that drug you & i --
The link economy : the leveraged illusion of sourcing --
Extortion via the web : facing the online shakedown --
The iterative hustle : online journalism's bogus philosophy --
The myth of corrections --
Cheering on our own deception --
The dark side of snark : when internet humor attacks --
The 21st century degradation ceremony : blogs as machines of hatred and punishment --
Welcome to unreality --
How to read a blog : an update on account of all the lies --
Conclusion.
Responsabilità: Ryan Holiday.

Abstract:

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.

Documenti simili

Soggetti correlati:(11)

Liste di utenti con questo documento (3)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/769430586>
library:oclcnum"769430586"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/769430586>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description"Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion."@en
schema:description"An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1162812512>
schema:inLanguage"en"
schema:name"Trust me, I'm lying : the tactics and confessions of a media manipulator"@en
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.