Find a copy online
Links to this item
Find a copy in the library
Finding libraries that hold this item...
Details
| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Ryan Holiday |
| ISBN: | 9781591845539 159184553X |
| OCLC Number: | 769430586 |
| Description: | xi, 259 pages ; 24 cm |
| Contents: | Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion. |
| Responsibility: | Ryan Holiday. |
Abstract:
Reviews
Publisher Synopsis
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Workweek" "A playbook for the dark arts of exploiting the media" --Robert Greene, author of "The 48 Laws of Power" "This book will make online media giants very, very uncomfortable. " -- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of "The Big Picture"" "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max, #1" New York Times" bestselling author of "I Hope They Serve Beer in Hell""Ryan has a truly unique perspective on the seedy underbelly of digital culture." --Matt Mason, Director of Marketing, BitTorrent "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." --Dov Charney, CEO and founder, American Apparel ..".an astonishing, disturbing book"--"Financial Times" "In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream." --Ladygunn Magazine"This is a dark book with an important warning to clients and PR people alike."--Richard Edelman "[Like] Upton Sinclair on the blogosphere."--Tyler Cowen, MarginalRevolution.com Read more...
Tags
Similar Items
Related Subjects:(11)
- Marketing -- Blogs.
- Public relations -- Blogs.
- Social media -- Economic aspects.
- Web log.
- Journalismus.
- Neue Medien.
- Soziale Software.
- Blogger.
- Öffentlichkeitsarbeit.
- Meinungsbildung.
- Manipulation.
User lists with this item (4)
- # Reading Pile(242 items)
by ebilodeau updated about 2 weeks ago
- April 2015 New Books(205 items)
by CrownCollegeLibrary updated 2015-04-29
- Things to Check Out(19 items)
by rmpease updated 2012-08-16
- Things to Check Out(1 items)
by Sokach updated 2012-07-20
