skip to content
Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities Preview this item
ClosePreview this item
Checking...

Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities

Author: Gunnar Wiedenfels; Malte Brettel
Publisher: Wiesbaden : Gabler, 2009.
Series: Gabler Research, Entrepreneurship
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Publication:Springer - LINK.
Database:WorldCat
Summary:
Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, its drivers, and its effect on purchase  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Wiedenfels, Gunnar.
Trust of Potential Buyers in New Entrepreneurial Ventures.
Wiesbaden : Springer Fachmedien, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gunnar Wiedenfels; Malte Brettel
ISBN: 9783834994950 3834994952 1283171570 9781283171571
OCLC Number: 436429381
Description: 1 online resource (xxviii, 324 pages).
Contents: Conceptual basics --
Theoretical framework --
Hypotheses and research model --
Preparation of the empirical analysis --
Survey design and data sample --
Empirical analysis --
Discussion and conclusion.
Series Title: Gabler Research, Entrepreneurship
Other Titles: Analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
Responsibility: Gunnar Wiedenfels ; with a foreword by Malte Brettel.
More information:

Abstract:

Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, its drivers, and its effect on purchase intentions. The data sample considers interesting comparisons between industries and business phases of the supplier firm. Interested practitioners will find actionable recommendations on how to present their enterprise most trustworthy to acquire new customers.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/436429381> # Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
    library:oclcnum "436429381" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/315919405#Place/wiesbaden> ; # Wiesbaden
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/economie_de_l_entreprise> ; # Economie de l'entreprise
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/entrepreneurship_research> ; # Entrepreneurship--Research
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/consumer_confidence_research> ; # Consumer confidence--Research
    schema:about <http://id.worldcat.org/fast/912809> ; # Entrepreneurship--Research
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/capitalists_and_financiers> ; # Capitalists and financiers
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/science_economique> ; # Science économique
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/new_business_enterprises> ; # New business enterprises
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/affaires> ; # Affaires
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/new_business_enterprises_research> ; # New business enterprises--Research
    schema:about <http://experiment.worldcat.org/entity/work/data/315919405#Topic/trust_research> ; # Trust--Research
    schema:about <http://dewey.info/class/658.812/> ;
    schema:alternateName "Analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities" ;
    schema:bookEdition "1st ed." ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/315919405#Person/brettel_malte> ; # Malte Brettel
    schema:creator <http://viaf.org/viaf/88318815> ; # Gunnar Wiedenfels
    schema:datePublished "2009" ;
    schema:description "Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, its drivers, and its effect on purchase intentions. The data sample considers interesting comparisons between industries and business phases of the supplier firm. Interested practitioners will find actionable recommendations on how to present their enterprise most trustworthy to acquire new customers."@en ;
    schema:description "Conceptual basics -- Theoretical framework -- Hypotheses and research model -- Preparation of the empirical analysis -- Survey design and data sample -- Empirical analysis -- Discussion and conclusion."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/315919405> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/315919405#Series/gabler_research_entrepreneurship> ; # Gabler Research, Entrepreneurship
    schema:isSimilarTo <http://worldcat.org/entity/work/data/315919405#CreativeWork/trust_of_potential_buyers_in_new_entrepreneurial_ventures> ;
    schema:name "Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities"@en ;
    schema:productID "436429381" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/436429381#PublicationEvent/wiesbaden_gabler_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/315919405#Agent/gabler> ; # Gabler
    schema:url <http://www.springerlink.com/openurl.asp?genre=book&isbn=978-3-8349-9495-0> ;
    schema:url <http://www.myilibrary.com?id=317157&ref=toc> ;
    schema:url <http://dx.doi.org/10.1007/978-3-8349-9495-0> ;
    schema:url <http://springerlink.com/openurl.asp?genre=book&isbn=978-3-8349-9495-0> ;
    schema:url <http://www.myilibrary.com?id=317157> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=752207> ;
    schema:workExample <http://dx.doi.org/10.1007/978-3-8349-9495-0> ;
    schema:workExample <http://worldcat.org/isbn/9781283171571> ;
    schema:workExample <http://worldcat.org/isbn/9783834994950> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/436429381> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/315919405#Person/brettel_malte> # Malte Brettel
    a schema:Person ;
    schema:familyName "Brettel" ;
    schema:givenName "Malte" ;
    schema:name "Malte Brettel" ;
    .

<http://experiment.worldcat.org/entity/work/data/315919405#Series/gabler_research_entrepreneurship> # Gabler Research, Entrepreneurship
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/436429381> ; # Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
    schema:name "Gabler Research, Entrepreneurship" ;
    .

<http://experiment.worldcat.org/entity/work/data/315919405#Topic/capitalists_and_financiers> # Capitalists and financiers
    a schema:Intangible ;
    schema:name "Capitalists and financiers"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/315919405#Topic/economie_de_l_entreprise> # Economie de l'entreprise
    a schema:Intangible ;
    schema:name "Economie de l'entreprise"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/315919405#Topic/new_business_enterprises> # New business enterprises
    a schema:Intangible ;
    schema:name "New business enterprises"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/315919405#Topic/science_economique> # Science économique
    a schema:Intangible ;
    schema:name "Science économique"@en ;
    .

<http://id.worldcat.org/fast/912809> # Entrepreneurship--Research
    a schema:Intangible ;
    schema:name "Entrepreneurship--Research"@en ;
    .

<http://viaf.org/viaf/88318815> # Gunnar Wiedenfels
    a schema:Person ;
    schema:familyName "Wiedenfels" ;
    schema:givenName "Gunnar" ;
    schema:name "Gunnar Wiedenfels" ;
    .

<http://worldcat.org/entity/work/data/315919405#CreativeWork/trust_of_potential_buyers_in_new_entrepreneurial_ventures>
    a schema:CreativeWork ;
    rdfs:label "Trust of Potential Buyers in New Entrepreneurial Ventures." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/436429381> ; # Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
    .

<http://worldcat.org/isbn/9781283171571>
    a schema:ProductModel ;
    schema:isbn "1283171570" ;
    schema:isbn "9781283171571" ;
    .

<http://worldcat.org/isbn/9783834994950>
    a schema:ProductModel ;
    schema:isbn "3834994952" ;
    schema:isbn "9783834994950" ;
    .

<http://www.worldcat.org/title/-/oclc/436429381>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/436429381> ; # Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance for purchase intentions, and the moderating effect of product or service qualities
    schema:dateModified "2016-11-09" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.