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Trust, power and public relations in financial markets.

Author: Clea Bourne
Publisher: [Place of publication not identified] : Routledge, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bourne, Clea.
Trust, power and public relations in financial markets.
[Place of publication not identified] : Routledge, 2016
(OCoLC)920723827
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Clea Bourne
ISBN: 9781317963950 1317963954
OCLC Number: 966205552
Description: 1 online resource
Contents: 1. PR in Financial Markets: `Booms and Busts' in Trust 2. Reframing Trust, Power & Public Relations 3. Promoting State Financial Power: Creditworthiness as Trustworthiness 4. Financial Trade Associations: Territorial Battles for Trust 5. Stock Market Storytelling and Dalliances with Trust 6. Changing Banking Models, Shifting Trust Relations 7. Insurance, Investment, Pensions: Rise of the Robo-Expert 8. Financial Exclusion: PR as Activism and Resistance 9. Organising Silence: Public Relations in Financial Silos 10. Conclusion: Revisiting the Trust Strategist's Role

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