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The truth about green business

Author: Gil Friend; Nicholas Kordesch; Benjamin Privitt
Publisher: Upper Saddle River, N.J. : FT Press, ©2009.
Series: Truth about (FT Press)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gil Friend; Nicholas Kordesch; Benjamin Privitt
ISBN: 9780768694055 0768694051
OCLC Number: 754006707
Notes: Titre de l'écran-titre (visionné le 27 juil. 2011).
TRAITEMENT SOMMAIRE.
Description: 1 online resource.
Contents: Introduction ix Part I: The Truth About Green Business TRUTH 1: What is a green business? TRUTH 2: Why green your business? TRUTH 3: How to approach greening your business TRUTH 4: Why now? TRUTH 5: Climate change and your business Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose TRUTH 7: How green is good enough? TRUTH 8: Green regulations Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight TRUTH 10: Eco-efficiency: Good for business and the environment TRUTH 11: Waste? Not! Eliminating non-product TRUTH 12: EcoAudits can guide your course TRUTH 13: Running lean and green TRUTH 14: Carbon footprinting TRUTH 15: Reducing your carbon footprint Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging TRUTH 17: Creating strong EcoLabels TRUTH 18: Green marketing claims TRUTH 19: Reaching conscious consumers Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green? TRUTH 21: Product take-back TRUTH 22: Product to service TRUTH 23: What makes a service green? Part VI: The Truth About Green Design TRUTH 24: Biomimicry-learning from life TRUTH 25: Reducing your product footprints TRUTH 26: Cradle to cradle TRUTH 27: Design with nature TRUTH 28: Innovation is at the heart of greening Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing TRUTH 30: Supply chain management and partnerships TRUTH 31: Supplier scorecards TRUTH 32: Clearing the rising bar Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings TRUTH 34: The cost of green building TRUTH 35: Green buildings improve productivity TRUTH 36: Integrative design for green building Part IX: The Truth About Green IT TRUTH 37: Computers and electronics TRUTH 38: Creating more effi cient data centers TRUTH 39: How IT can drive greening Part X: The Truth About Green Management TRUTH 40: Engaging employees TRUTH 41: Engaging stakeholders TRUTH 42: Keeping score TRUTH 43: Employee incentives TRUTH 44: Environmental management systems Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk TRUTH 46: Reality-based accounting TRUTH 47: Investing in green and attracting green investment TRUTH 48: Carbon trading and offsets TRUTH 49: Fiduciary duty Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty TRUTH 51: Scenario planning TRUTH 52: Future proofing APPENDIX A: References Acknowledgments About the Author Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources
Series Title: Truth about (FT Press)
Other Titles: Green business
Responsibility: Gil Friend ; with Nicholas Kordesch and Benjamin Privitt.

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