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The truth about innovation

Autor: Max McKeown
Editora: Harlow : Prentice Hall Life, 2008.
Edição/Formato   Imprimir livro : InglêsVer todas as edições e formatos
Resumo:

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage  Ler mais...

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Tipo de Documento Livro
Todos os Autores / Contribuintes: Max McKeown
ISBN: 9780273719120 0273719122
Número OCLC: 233787978
Descrição: pages cm
Conteúdos: PREFACETRUTH 1: INNOVATION IS NEW STUFF THAT IS MADE USEFULTRUTH 2: A BEAUTIFUL IDEA IS NEVER PERFECTTRUTH 3: A CRISIS IS A TERRIBLE THING TO WASTETRUTH 4: A GREAT INNOVATION DESERVES A GREAT NAMETRUTH 5: ANY FOOL CAN DO EITHER, GENIUS DOES BOTHTRUTH 6: ALL NEW IDEAS ARE MADE OF OLD IDEASTRUTH 7: BET SMALL TO WIN BIGTRUTH 8: BETTER TO ASK FORGIVENESS THAN PERMISSIONTRUTH 9: CREATIVITY IS A PROCESS NOT AN ACCIDENTTRUTH 10: CREATIVITY IS ITS OWN REWARDTRUTH 11: CROWDS ARE MAD, BAD AND ADVANTAGEOUS TO KNOWTRUTH 12: CUT INNOVATION SOME SLACKTRUTH 13: CURE APATHY BY SHARING PURPOSETRUTH 14: DO WHAT YOUR COMPETITION WONÂ TTRUTH 15: DONÂ T GET LOST IN TRANSLATIONTRUTH 16: DIFFERENT STRUCTURAL STROKES FOR DIFFERENT FOLKSTRUTH 17: EVEN USELESS CAN BE USEFULTRUTH 18: EVERY COMPANY NEEDS AN IDEA MARKETTRUTH 19: EVERYONE CAN LEARN TO THINK BETTERTRUTH 20: FIND THE BUZZ THAT WORKS FOR YOUR PEOPLETRUTH 21: FREE YOUR CHILDREN BEFORE SOMEONE EATS THEMTRUTH 22: GET YOUR DUCKS IN A ROWTRUTH 23:GOT TO SHARE MORE TO GET MORETRUTH 24:HELL HATH NO FURY LIKE TALENT SPURNEDTRUTH 25:HIRE FOR HOW THEY LEARN, NOT WHAT THEY KNOWTRUTH 26:HOW MUCH IS THE FUTURE WORTH?TRUTH 27:IDEAS ARE FRAGILE, HANDLE WITH CARETRUTH 28:INNOVATE YOUR WAY OUT OF RECESSIONTRUTH 29:INNOVATION CAN BE MEASUREDTRUTH 30: INNOVATION IS NOT EVERYWHERETRUTH 31:ITÂ S A CULTURAL THINGTRUTH 32:JUST ENOUGH DISUNITY FOR PROGRESSTRUTH 33:LEADERS GET THE INNOVATION THEY DESERVETRUTH 34:LITTLE DIFFERENCES MAKE A BIG DIFFERENCETRUTH 35:LOOK OUTSIDE FOR A BIGGER BRAINTRUTH 36:MADONNA KNOWS MORE THAN YOUR BOSSTRUTH 37:MEETING OF MINDS NOT MINDLESS MEETINGSTRUTH 38:MOST THINGS WILL FAIL, GET OVER ITTRUTH 39:NOT ALL NETWORKS ARE CREATED EQUALTRUTH 40:OPEN SPACES, OPEN MINDSTRUTH 41:PEOPLE JUDGE YOU FIRST, THEN YOUR IDEASTRUTH 42:POWER IS ORIGINALITYÂ S BEST FRIENDTRUTH 43:QUICK FIXES CAN LEAD TO GREAT INNOVATIONSTRUTH 44:REINVENTING THE WHEEL IS A GOOD THINGTRUTH 45:SECOND CAN BE BETTER THAN FIRSTTRUTH 46:SOME IDEAS ARE EASIER TO SWALLOWTRUTH 47:SOMETIMES YOU HAVE TO GAMBLE EVERYTHINGTRUTH 48:SUCCESS IS AN S-SHAPED CURVETRUTH 49:THE IDEAL DESIGN IS THE SIMPLEST DESIGNTRUTH 50:THIS IS GOING TO HURTTRUTH 51:UNDERSTAND CHANGE TO MAKE PROGRESSTRUTH 52:WELCOME TO THE INNOVATION FACTORYTRUTH 53:WHAT YOU KNOW CAN HURT YOUTRUTH 54:WHO THE HELL CARES WHERE IT WAS BUILT?TRUTH 55:YOU CANÂ T CONTROL THE WAVES SO LEARN TO SURFREFERENCESACKNOWLEDGEMENTSABOUT THE AUTHOR
Responsabilidade: Max McKeown.

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"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov Ler mais...

 
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