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The truth about innovation

Author: Max McKeown
Publisher: Harlow, England ; New York : Pearson/Prentice Hall, 2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Max McKeown
ISBN: 9780273719120 0273719122
OCLC Number: 234073747
Description: vii, 249 p. ; 22 cm.
Contents: PREFACE TRUTH 1: INNOVATION IS NEW STUFF THAT IS MADE USEFUL TRUTH 2: A BEAUTIFUL IDEA IS NEVER PERFECT TRUTH 3: A CRISIS IS A TERRIBLE THING TO WASTE TRUTH 4: A GREAT INNOVATION DESERVES A GREAT NAME TRUTH 5: ANY FOOL CAN DO EITHER, GENIUS DOES BOTH TRUTH 6: ALL NEW IDEAS ARE MADE OF OLD IDEAS TRUTH 7: BET SMALL TO WIN BIG TRUTH 8: BETTER TO ASK FORGIVENESS THAN PERMISSION TRUTH 9: CREATIVITY IS A PROCESS NOT AN ACCIDENT TRUTH 10: CREATIVITY IS ITS OWN REWARD TRUTH 11: CROWDS ARE MAD, BAD AND ADVANTAGEOUS TO KNOW TRUTH 12: CUT INNOVATION SOME SLACK TRUTH 13: CURE APATHY BY SHARING PURPOSE TRUTH 14: DO WHAT YOUR COMPETITION WON'T TRUTH 15: DON'T GET LOST IN TRANSLATION TRUTH 16: DIFFERENT STRUCTURAL STROKES FOR DIFFERENT FOLKS TRUTH 17: EVEN USELESS CAN BE USEFUL TRUTH 18: EVERY COMPANY NEEDS AN IDEA MARKET TRUTH 19: EVERYONE CAN LEARN TO THINK BETTER TRUTH 20: FIND THE BUZZ THAT WORKS FOR YOUR PEOPLE TRUTH 21: FREE YOUR CHILDREN BEFORE SOMEONE EATS THEM TRUTH 22: GET YOUR DUCKS IN A ROW TRUTH 23:GOT TO SHARE MORE TO GET MORE TRUTH 24:HELL HATH NO FURY LIKE TALENT SPURNED TRUTH 25:HIRE FOR HOW THEY LEARN, NOT WHAT THEY KNOW TRUTH 26:HOW MUCH IS THE FUTURE WORTH? TRUTH 27:IDEAS ARE FRAGILE, HANDLE WITH CARE TRUTH 28:INNOVATE YOUR WAY OUT OF RECESSION TRUTH 29:INNOVATION CAN BE MEASURED TRUTH 30: INNOVATION IS NOT EVERYWHERE TRUTH 31:IT'S A CULTURAL THING TRUTH 32:JUST ENOUGH DISUNITY FOR PROGRESS TRUTH 33:LEADERS GET THE INNOVATION THEY DESERVE TRUTH 34:LITTLE DIFFERENCES MAKE A BIG DIFFERENCE TRUTH 35:LOOK OUTSIDE FOR A BIGGER BRAIN TRUTH 36:MADONNA KNOWS MORE THAN YOUR BOSS TRUTH 37:MEETING OF MINDS NOT MINDLESS MEETINGS TRUTH 38:MOST THINGS WILL FAIL, GET OVER IT TRUTH 39:NOT ALL NETWORKS ARE CREATED EQUAL TRUTH 40:OPEN SPACES, OPEN MINDS TRUTH 41:PEOPLE JUDGE YOU FIRST, THEN YOUR IDEAS TRUTH 42:POWER IS ORIGINALITY'S BEST FRIEND TRUTH 43:QUICK FIXES CAN LEAD TO GREAT INNOVATIONS TRUTH 44:REINVENTING THE WHEEL IS A GOOD THING TRUTH 45:SECOND CAN BE BETTER THAN FIRST TRUTH 46:SOME IDEAS ARE EASIER TO SWALLOW TRUTH 47:SOMETIMES YOU HAVE TO GAMBLE EVERYTHING TRUTH 48:SUCCESS IS AN S-SHAPED CURVE TRUTH 49:THE IDEAL DESIGN IS THE SIMPLEST DESIGN TRUTH 50:THIS IS GOING TO HURT TRUTH 51:UNDERSTAND CHANGE TO MAKE PROGRESS TRUTH 52:WELCOME TO THE INNOVATION FACTORY TRUTH 53:WHAT YOU KNOW CAN HURT YOU TRUTH 54:WHO THE HELL CARES WHERE IT WAS BUILT? TRUTH 55:YOU CAN'T CONTROL THE WAVES SO LEARN TO SURF REFERENCES ACKNOWLEDGEMENTS ABOUT THE AUTHOR
Responsibility: Max Mckeown.
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"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov Read more...

 
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