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Truth, growth, repeat : a business manual for generation why

Author: Mike Edmonds; Ronnie Duncan
Publisher: Milton, Qld. : Wiley, 2018. ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Find enduring success as a business owner by placing your personal why at the core of everything you do. Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of why you want to run a company; the authentic motive that drives your passion to be your own boss; and the desire to deliver a win-win  Read more...
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Document Type: Book
All Authors / Contributors: Mike Edmonds; Ronnie Duncan
ISBN: 9780730349525 0730349527
OCLC Number: 1001926029
Description: xx, 329 pages : illustrations ; 23 cm
Contents: part 1. The circle of true purpose: Truth is a system ; True purpose ; Attraction ; Innovation ; Growth ; Reward ; The right way around The Circle ; The wrong way around The Circle ; When The Circle becomes a galaxy ; When The Circle becomes a black hole --
part 2. Finding your true purpose: Picture this... ; Your first task : the before ad ; Exercise A: Eulogy ; Exercise B: Protest ; Exercise C: Headline ; Exercise D: Why words ; Exercise E: Purpose on a page ; Your final task : the after ad --
part 3. Implementing your true purpose: I get it, but what do I do with it? ; Measuring your truth gap ; You don't have to be perfect, you just have to want to be ; Commercial viability ; The Circle as a compass ; The sliding doors effect ; Ten tips for staying on-purpose ; A final word.
Responsibility: by Mike Edmonds with Ronnie Duncan.

Abstract:

Find enduring success as a business owner by placing your personal why at the core of everything you do. Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of why you want to run a company; the authentic motive that drives your passion to be your own boss; and the desire to deliver a win-win for both your business and your customer.

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