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Tupperware : the Promise of Plastic in 1950s America.

Author: Alison J Clarke
Publisher: New York : Random House Publisher Services, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Clarke, Alison J.
Tupperware : The Promise of Plastic in 1950s America.
New York : Random House Publisher Services, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alison J Clarke
ISBN: 9781560989202 1560989203
OCLC Number: 1031966338
Description: 1 online resource (228 pages)

Abstract:

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the.

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