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Turnaround : how Carlos Ghosn rescued Nissan

Author: David Magee
Publisher: New York : HarperBusiness, ©2003.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Ghosn is responsible for one of the most breath-taking business turnarounds of all time - taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment." "In Turnaround, business journalist David Magee presents the
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Details

Named Person: Carlos Ghosn; Carlos Ghosn
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Magee
ISBN: 006051485X 9780060514853
OCLC Number: 50693139
Description: xiv, 240 p. : col. ill. ; 24 cm.
Contents: Breaking new ground (spring 2001) --
The making of a new, international leader --
Creating a global alliance --
Always start with a clean sheet of paper --
Total transparency yields trust --
The art of implementation --
There are no problems good products can't solve --
Simplicity comes from hard work --
How to achieve world-class status --
Boldly going in new directions --
One man makes a difference --
A complete turnaround.
Responsibility: David Magee.
More information:

Abstract:

"Ghosn is responsible for one of the most breath-taking business turnarounds of all time - taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment." "In Turnaround, business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers.".

"Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have stifled the economy in Japan; how he cut costs, smashed Nissan's Keiretsu relationships, and revived the company's design innovation, quality standards, and product."--BOOK JACKET.

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