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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/41976375 Title: Twenty-five ways to increase sales and profits without spending an extra dime on advertising Author: Richard Johnson Publisher: Menlo Park, CA : Crisp Publications, c1999. ISBN/ISSN: 1560525487 9781560525486 OCLC:41976375

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Twenty-five ways to increase sales and profits without spending an extra dime on advertising

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Twenty-five ways to increase sales and profits without spending an extra dime on advertising

Author:	Richard Johnson
Publisher:	Menlo Park, CA : Crisp Publications, c1999.
Edition/Format:	Book : English
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Richard Johnson Find more information about:
ISBN:	1560525487 9781560525486
OCLC Number:	41976375
Description:	vi, 231 p. : ill. ; cm.
Contents:	Your Marketing Evaluation -- Determining Your Unique Selling Proposition (USP) -- Integrating the USP -- Databasing Past Customers -- Communicating With Current Customers -- Identifying Prospective Customers -- Getting Letters of Endorsement -- Staging Cross-Promotions -- Upselling -- Telemarketing -- Marketing On-Hold -- Licensing Ideas and Strategies -- Developing Seminars -- Developing a Newsletter -- Selling Unconverted Leads -- Developing Community Involvement -- Getting Free Publicity -- Making It "Easy" to Buy -- Constructing a Yellow Pages Ad -- Employing Unused Inventory/Specialty Items -- Utilizing Brochures as Direct Response Pieces -- Using What's Working -- Offering Back-End Products -- Arranging Consignments -- Offering a Catalog -- Implementing the "Both Barrels" Approach -- Value-Added Section -- Successful Direct Marketing Techniques -- Getting People to Buy Your Products and Services -- Elements of Effective Direct Mail -- Putting Together Your Direct Mail Package -- Telemarketing.
Responsibility:	Richard Johnson.

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