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Twitter marketing : an hour a day

Author: Hollis Thomases
Publisher: Indianapolis, Ind. : Wiley Pub., ©2010.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thomases, Hollis, 1965-.
Twitter marketing.
Indianapolis, Ind. : Wiley Pub., ©2010
(DLC) 2009043718
(OCoLC)401169633
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hollis Thomases
ISBN: 0470562269 9780470562260 0470609370 9780470609378 9780470609392 0470609397 9780470609385 0470609389
OCLC Number: 608494758
Description: 1 online resource (xxiii, 478 pages) : illustrations, maps.
Contents: Understanding Twitter --
Who's using Twitter for what? --
Twitter, the multipurpose platform --
Week 1: get on Twitter --
Week 2: find and attract followers --
Week 3: use Twitter search and other tools to improve your experience --
Week 4: track and monitor what Twitter generates for you --
Week 5: develop a successful Twitter strategy --
Week 6: establish goals and get corporate buy-in --
Week 7: get your brand started on Twitter --
Week 8: monitor, measure, and valuate --
Week 9: institutionalize maintenance --
Week 10: prepare for crisis management --
Week 11: develop a direct response promotion for Twitter.
Series Title: Serious skills.
Responsibility: Hollis Thomases.

Abstract:

The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that's changing the way we communicate.  Read more...

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