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Twitter power : how to dominate your market one tweet at a time

Author: Joel Comm
Publisher: Hoboken, N.J. : Wiley, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joel Comm
ISBN: 9780470458426 0470458429
OCLC Number: 262426853
Notes: Includes index.
Description: xix, 245 pages : illustrations ; 23 cm
Contents: Introduction: What can Twitter do for You? --
An Introduction to the Social Media Landscape --
What Is Twitter and Why Is It So Powerful? --
Getting Started the Right Way On Twitter --
Building a Following on Twitter --
The Art of the Tweet --
The Magic of Connecting with Customers on Twitter --
Leveraging Twitter for team Communication --
Using Twitter to Help Build Your Brand --
Leveraging the Power of Twitter to Drive behavior in Your Followers --
Beyond Twitter.com: Third-Party Tools You Will Want to Know --
Building Powerful Solutions on top of the Twitter Platform --
Play Nice: Legal Considerations --
Putting It All together: A 30-Day Plan for Dominating Twitter --
Power Twitterers --
Conclusion --
Directory of Twitterers.
Responsibility: Joel Comm.
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Abstract:

Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. In Twitter  Read more...

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"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm Read more...

 
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