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Twitter power

Author: Joel Comm; Ken Burge
Publisher: Hoboken, N.J. : John Wiley & Sons, cop. 2009.
Edition/Format:   book_printbook : EnglishView all editions and formats
Database:WorldCat
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Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends. In Twitter  Read more...

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Genre/Form: Guides, manuels, etc
Cas, Études de
Document Type: Book
All Authors / Contributors: Joel Comm; Ken Burge
ISBN: 9780470458426 0470458429
OCLC Number: 497098118
Notes: Index.
Description: 1 vol. (XIX-245 p.) : ill. ; 23 cm.
Contents: Foreword. Preface. Introduction: What can Twitter do for You? Chapter 1. An Introduction to the Social Media Landscape. Chapter 2. What Is Twitter and Why Is It So Powerful? Chapter 3. Getting Started the Right Way On Twitter. Chapter 4. Building a Following on Twitter. Chapter 5. The Art of the Tweet. Chapter 6. The Magic of Connecting with Customers on Twitter. Chapter 7. Leveraging Twitter for team Communication. Chapter 8. Using Twitter to Help Build Your Brand. Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers. Chapter 10. Beyond Twitter.com: Third-Party Tools You Will Want to Know. Chapter 11. Building Powerful Solutions on top of the Twitter Platform. Chapter 12. Play Nice: Legal Considerations. Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter. Chapter 14. Power Twitterers. Conclusion. Directory of Twitterers. Other Books by Joel Comm Index.
Responsibility: Joel Comm [with Ken Burge].

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"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm Read more...

 
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