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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Shel Israel |
| ISBN: | 9781591842798 1591842794 |
| OCLC号码： | 318411525 |
| 注意： | Includes index. |
| 描述： | xii, 306 p. ; 22 cm. |
| 内容： | James Buck gets out of jail and inspires this book -- How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control -- What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets -- How and why. Tips, metrics, and finer points ; Global neighborhoods -- Getting started. |
| 责任： | Shel Israel. |
| 更多信息： |
摘要：
Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. This title shares stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; and from visionaries trying to raise money for a cause to citizen journalists.
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添加标签 目的是为 "Twitterville : how businesses can thrive in the new global neighborhoods".
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