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Type & image : the language of graphic design

Author: Philip B Meggs
Publisher: New York : Van Nostrand Reinhold, ©1989.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Philip B Meggs
ISBN: 0442258461 9780442258467
OCLC Number: 18191210
Description: viii, 200 pages : illustrations (some color) ; 29 cm
Contents: The elements of graphic design --
The designer's task --
The dual life of a graphic form --
Information and communication --
The audience --
The graphic signal --
Signs and their use --
Denotation and connotation --
Typography --
Images --
Image transformation --
Graphic support elements --
Language as a model for graphic design --
The union of word and picture --
The interaction of word and picture --
The juxtaposition of type and image --
Words within images --
The fusion of type and image --
Type as environmental image --
Objective type and image --
Visual-verbal syngergy --
Type or image alone --
Graphic space --
The human factor --
Form relationships in graphic space --
Symmetry and asymmetry --
Modular relationships --
Multiple-image design --
Field of tension --
Repetition and rhythm --
visual conformity --
Planes in space --
Scale and visual hierarchy --
Motion and implied motin --
Unity through correspondence --
Graphic resonance --
The nature of graphic resonance --
Typographic resonance --
Resonance and the Chinese boxes --
Style as message --
Support elements generate resonance --
Resonance as expressive message --
The design process --
Problem definition --
Information gathering --
Idea finding --
Solution finding --
Implementation --
Design process: a social-issue poster --
Design process: an advertising campaign --
Design process: a textbook format.
Other Titles: Type and image
Responsibility: Philip B. Meggs.

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