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Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry.

Author: Claudia Vignali; Alberto Mattiacci
Publisher: Bradford : Emerald Group Publishing Limited, 2004.
Edition/Format:   eBook : Document : English
Summary:
This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products. What is a typical food product? Which are  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Vignali, Claudia.
Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry.
Bradford : Emerald Group Publishing Limited, ©2004
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Claudia Vignali; Alberto Mattiacci
ISBN: 9781845441975 1845441974
OCLC Number: 936897592
Description: 1 online resource (165 pages)
Contents: Editorial Advisory board; Abstracts and Keywords; Guest Editorial; Introductions; Pandoro Cake; Balsamic vinegar of Modena; The Effectivness of Meta-Brands in the Typical Product Industry; Brunello di Montalcino; Moving from 'typical products' to 'food-related services'; The enhancment of the typical products value; Investigation safe egg use in the catering industry; Globalisation; Monitoring consumer confidence in food safety; What is the problem with sauvignon blanc.

Abstract:

This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products. What is a typical food product? Which are the interesting cues about it? What does it express in terms of commercial values? Which are the related significant questions in terms of management? These are few questions the case.

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