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Typo : the Last American Typesetter Or How I Made And Lost 4 Million Dollars

Author: David Silverman
Publisher: Berkeley, CA : Soft Skull Press, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Two months before David Silverman's 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father's life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company's last rise and fall'and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Silverman, David.
Typo : The Last American Typesetter or How I Made 4 Million Dollars.
Washington : Soft Skull Press, ©2007
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Silverman
ISBN: 9781593763053 1593763050
OCLC Number: 948754449
Notes: Title from resource description page (Recorded Books, viewed May 02, 2016).
Description: 1 online resource
Contents: ""Table of Contents""; ""Prologue: Driving""; ""Benevolent Capitalists""; ""Returning to Manila""; ""Selling""; ""The System 36""; ""Commuting to Iowa""; ""Maalox Leaves A Chalky Residue""; ""We Can�t Do It For That""; ""The Litany""; ""The Eight-Hundred Pound Gorilla""; ""Dem Bones""; ""Tire Fire""; ""Anger, Denial, Acceptance""; ""What You Need Is A Happy Ending""; ""Appendix: A Brief History of Typography""; ""Glossary and Compendium of Typesetting Miscellany""
Responsibility: David Silverman.

Abstract:

Two months before David Silverman's 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father's life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company's last rise and fall'and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda's fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.

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