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U R a brand : how smart people brand themselves : for business success

Author: Catherine Kaputa
Publisher: Mountain View, Calif. : Davies-Black Pub., ©2005.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Winner of the 2007 Benjamin Franklin Award, U R a Brand! combines today's hottest business concept with the realities of the modern workplace. Helping business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook, used by Madison  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kaputa, Catherine, 1948-
U R a brand.
Mountain View, Calif. : Davies-Black Pub., ©2005
(DLC) 2005025361
(OCoLC)61512994
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Kaputa
ISBN: 9780891062134 0891062130 9780891063568 0891063560
OCLC Number: 243598688
Notes: Title from title screen.
Description: 1 online resource (xxiv, 208 pages)
Contents: Take charge of your self-brand --
Think different to become a brand apart --
Search for the sweet spot where you and a market opportunity meet --
Find a great self-brand strategy to get great results --
Use the principles of visual identity to create a powerful self-brand package --
Tap into the power of symbols, logos, and design to imprint your brand identity --
Harness the power of names, signature words, and phrases to lock in your message --
Learn to speak for effect, not just facts --
Build a wide network of contacts and associates --
Think in terms of emotional engagement with your key target markets --
Become a little bit famous --
Develop an action plan that gets you all the way from A to Z.
Responsibility: Catherine Kaputa.

Abstract:

Delivers 10 key personal brand strategies that aren't taught in business school. This book highlights the self-branding odysseys of savvy professionals who have repositioned their experience and  Read more...

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