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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption

Author: Humphry Hung; Y H Wong; Vincent Cho
Publisher: Hershey, PA : Information Science Reference, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book is a compendium of definitions and explanations of concepts and processes within u-commerce"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ubiquitous commerce for creating the personalized marketplace.
Hershey, PA : Information Science Reference, c2009
(DLC) 2008052198
(OCoLC)277086210
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Humphry Hung; Y H Wong; Vincent Cho
ISBN: 9781605663791 1605663794
OCLC Number: 682621215
Notes: "Premier reference source"--Cover.
Description: 1 online resource (xvi, 306 p.) : ill.
Contents: Constructing a model of the adoption of new technologies of u-commerce --
Service-level roaming: a new virtual home environment concept --
Planning for the introduction of mobile applications to support the sales force: a value-based approach --
Virtual economy and consumer: how do consumers perceive and use virtual currency in Web 2.0 communities? --
U-commerce in the financial marketspace --
Context related software under ubiquitous computing --
Developing a software agent for establishing a convenient customer-driven group-buying mechanism --
How research can help to create commercially successful ubiquitous services --
Framework for proximity aware mobile services --
A study of the relationship between PEOU and PU in technology acceptance in e-learning --
Data quality on the Internet --
"Don't think but look": the practice of the UDRP manifests that it is procedurally unfair --
South Korea: vision of a ubiquitous network world --
Key issues in mobile marketing: permission and acceptance --
Accessing learning content in a mobile system: does mobile mean always connected? --
Leveraging pervasive and ubiquitous service computing --
Trust models for ubiquitous mobile systems --
Evolving information ecologies: the appropriation of new media in organizations.
Responsibility: [edited by] Humphry Hung, Y.H. Wong, Vincent Cho.

Abstract:

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of  Read more...

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