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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption

저자: Humphry Hung; Y H Wong; Vincent Cho
출판사: Hershey, Pa. : Information Science Reference, ©2009.
판/형식:   도서 : 문서   컴퓨터 파일 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies.
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자료 유형: 문서
문서 형식: 책, 컴퓨터 파일
모든 저자 / 참여자: Humphry Hung; Y H Wong; Vincent Cho
ISBN: 9781605663791 1605663794 9781605663784 1605663786
OCLC 번호: 369149741
재생 노트: Electronic reproduction. Farmington Hills, Mi : Gale. Available via World Wide Web.
세부사항: Mode of access: Internet.
내용: Constructing a model of the adoption of new technologies of u-commerce --
Service-level roaming: a new virtual home environment concept --
Planning for the introduction of mobile applications to support the sales force: a value-based approach --
Virtual economy and consumer: how do consumers perceive and use virtual currency in Web 2.0 communities? --
U-commerce in the financial marketspace --
Context related software under ubiquitous computing --
Developing a software agent for establishing a convenient customer-driven group-buying mechanism --
How research can help to create commercially successful ubiquitous services --
Framework for proximity aware mobile services --
A study of the relationship between PEOU and PU in technology acceptance in e-learning --
Data quality on the Internet --
"Don't think but look": the practice of the UDRP manifests that it is procedurally unfair --
South Korea: vision of a ubiquitous network world --
Key issues in mobile marketing: permission and acceptance --
Accessing learning content in a mobile system: does mobile mean always connected? --
Leveraging pervasive and ubiquitous service computing --
Trust models for ubiquitous mobile systems --
Evolving information ecologies: the appropriation of new media in organizations.
책임: Humphry Hung, Y.H. Wong, and Vincent Cho, editors.

초록:

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of  더 읽기…

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