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The ultimate book of business brands : insights from the world's 50 greatest brands

Author: Des Dearlove
Publisher: Dover, N.H. : Capstone, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dearlove, Des.
Ultimate book of business brands.
Dover, N.H. : Capstone, 1999
(OCoLC)59421383
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Des Dearlove
ISBN: 0585176086 9780585176086
OCLC Number: 44960618
Notes: Includes index.
Description: 1 online resource (xxxii, 231 pages)
Contents: American Express --
Apple --
Barbie --
Benetton --
Budweiser --
Coca-Cola --
Disney --
Federal Express --
The GAP --
General Electric --
Gillette --
Goodyear --
Guinness --
Häagen-Dazs --
Harley-Davidson --
Harvard Business School --
Heineken --
Heinz --
Hertz Car-Hire --
Hewlett-Packard --
Holiday Inn --
Hoover --
IBM --
Ikea --
Intel --
Kellogg's --
Kodak --
Lego --
Levi-Strauss --
Marlboro --
Mars --
McDonald's --
McKinsey & Co. --
Mercedes-Benz --
Microsoft --
Nescafé --
Nike --
Red Cross --
Reuters --
Rolls-Royce --
Sears, Roebuck --
Sony --
Starbucks --
Swatch --
Toyota --
Virgin --
Wal-Mart --
Wrigley's --
Xerox --
Yamaha.
Responsibility: Des Dearlove & Stuart Crainer.

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