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The ultimate book of business brands : insights from the world's 50 greatest brands

Author: Stuart Crainer; Dez Dearlove
Publisher: Oxford : Capstone, 2003.
Series: Capstone reference.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how  Read more...

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Document Type: Book
All Authors / Contributors: Stuart Crainer; Dez Dearlove
ISBN: 1841124397 9781841124391
OCLC Number: 59468118
Notes: Previous edition: Des Dearlove, Stuart Crainer. 1999.
Description: xxix, 216 pages : illustrations ; 24 cm.
Contents: American Express --
Apple --
Barbie --
Benetton --
Budweiser --
Coca-Cola --
Disney --
Federal Express --
The GAP --
General Electric --
Gillette --
Goodyear --
Guinness --
Häagen-Dazs --
Harley-Davidson --
Harvard Business School --
Heineken --
Heinz --
Hertz Car-Hire --
Hewlett-Packard --
Holiday Inn --
Hoover --
IBM --
Ikea --
Intel --
Kellogg's --
Kodak --
Lego --
Levi-Strauss --
Marlboro --
Mars --
McDonald's --
McKinsey & Co. --
Mercedes-Benz --
Microsoft --
Nescafé --
Nike --
Red Cross --
Reuters --
Rolls-Royce --
Sears, Roebuck --
Sony --
Starbucks --
Swatch --
Toyota --
Virgin --
Wal-Mart --
Wrigley's --
Xerox --
Yamaha.
Series Title: Capstone reference.
Responsibility: Stuart Crainer, Des Dearlove.

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