skip to content
The ultimate guide to sports marketing Preview this item
ClosePreview this item
Checking...

The ultimate guide to sports marketing

Author: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Aborde les fondamentaux du management de l'événementiel et du marketing du sport (plannification, analyse de l'environnment, logistique). Ouvrage très opérationnel, de sensibilité américaine, avec des exemples et des annexes.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
ISBN: 0071361243 9780071361248
OCLC Number: 421943746
Notes: Éd. rev. de: The ultimate guide to sport event management and marketing. c1995.
Description: xix, 315 p. : ill. ; 24 cm.
Contents: Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.
Responsibility: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

Abstract:

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (4)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/421943746>
library:oclcnum"421943746"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/421943746>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
rdf:typeschema:Intangible
schema:name"marketing--sport - administration."
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Sports-Organisation et administration."
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"manifestation sportive - administration--marketing."
schema:author
schema:bookEdition"2nd ed."
schema:contributor
schema:contributor
schema:contributor
schema:copyrightYear"2001"
schema:datePublished"2001"
schema:exampleOfWork<http://worldcat.org/entity/work/id/9539123>
schema:inLanguage"en"
schema:name"The ultimate guide to sports marketing"
schema:numberOfPages"315"
schema:publisher
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.