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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/421943746 Title: The ultimate guide to sports marketing Author: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti Publisher: New York : McGraw-Hill, ©2001. ISBN/ISSN: 0071361243 9780071361248 OCLC:421943746

  
  

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• Sports -- Gestion.
• Sports -- Marketing.
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The ultimate guide to sports marketing

Author:	Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Publisher:	New York : McGraw-Hill, ©2001.
Edition/Format:	Book : English : 2nd edView all editions and formats
Summary:	Aborde les fondamentaux du management de l'événementiel et du marketing du sport (plannification, analyse de l'environnment, logistique). Ouvrage très opérationnel, de sensibilité américaine, avec des exemples et des annexes.
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