pular para conteúdo
The ultimate guide to sports marketing Ver prévia deste item
FecharVer prévia deste item
Checando...

The ultimate guide to sports marketing

Autor: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Editora: New York : McGraw-Hill, ©2001.
Edição/Formato   Print book : Inglês : 2nd edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Aborde les fondamentaux du management de l'événementiel et du marketing du sport (plannification, analyse de l'environnment, logistique). Ouvrage très opérationnel, de sensibilité américaine, avec des exemples et des annexes.
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
ISBN: 0071361243 9780071361248
Número OCLC: 421943746
Notas: Éd. rev. de: The ultimate guide to sport event management and marketing. c1995.
Descrição: xix, 315 p. : ill. ; 24 cm
Conteúdos: Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.
Responsabilidade: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

Resumo:

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.  Ler mais...

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Etiquetas de todos os usuários (4)

Ver as etiquetas mais populares como: lista de etiquetas | nuvem de etiquetas

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/421943746> # The ultimate guide to sports marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "421943746" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/9539123#CreativeWork/ultimate_guide_to_sport_event_management_and_marketing> ; # Ultimate guide to sport event management and marketing.
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/sponsoring_sport> ; # sponsoring--sport
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/marketing_sport_administration> ; # marketing--sport--administration
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_organisation_et_administration> ; # Sports-Organisation et administration
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/manifestation_sportive_administration_marketing> ; # manifestation sportive--administration--marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_marketing> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_gestion> ; # Sports--Gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/9539123#Topic/financement_sport> ; # financement--sport
    schema:bookEdition "2nd ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/9539123#Person/goldblatt_joe_jeff_1952> ; # Joe Jeff Goldblatt
    schema:contributor <http://experiment.worldcat.org/entity/work/data/9539123#Person/neirotti_lisa_delpy> ; # Lisa Delpy Neirotti
    schema:contributor <http://experiment.worldcat.org/entity/work/data/9539123#Person/graham_stedman> ; # Stedman Graham
    schema:copyrightYear "2001" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/9539123#Person/graham_stedman> ; # Stedman Graham
    schema:datePublished "2001" ;
    schema:description "Aborde les fondamentaux du management de l'événementiel et du marketing du sport (plannification, analyse de l'environnment, logistique). Ouvrage très opérationnel, de sensibilité américaine, avec des exemples et des annexes." ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/9539123> ;
    schema:inLanguage "en" ;
    schema:name "The ultimate guide to sports marketing" ;
    schema:numberOfPages "315" ;
    schema:productID "421943746" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/421943746#PublicationEvent/new_york_mcgraw_hill_2001> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/9539123#Agent/mcgraw_hill> ; # McGraw-Hill
    schema:workExample <http://worldcat.org/isbn/9780071361248> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/421943746> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Agent/mcgraw_hill> # McGraw-Hill
    a bgn:Agent ;
    schema:name "McGraw-Hill" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#CreativeWork/ultimate_guide_to_sport_event_management_and_marketing> # Ultimate guide to sport event management and marketing.
    a schema:CreativeWork ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/9539123#Person/graham_stedman> ; # Stedman Graham
    schema:name "Ultimate guide to sport event management and marketing." ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Person/goldblatt_joe_jeff_1952> # Joe Jeff Goldblatt
    a schema:Person ;
    schema:birthDate "1952" ;
    schema:familyName "Goldblatt" ;
    schema:givenName "Joe Jeff" ;
    schema:name "Joe Jeff Goldblatt" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Person/graham_stedman> # Stedman Graham
    a schema:Person ;
    schema:familyName "Graham" ;
    schema:givenName "Stedman" ;
    schema:name "Stedman Graham" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Person/neirotti_lisa_delpy> # Lisa Delpy Neirotti
    a schema:Person ;
    schema:familyName "Neirotti" ;
    schema:givenName "Lisa Delpy" ;
    schema:name "Lisa Delpy Neirotti" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/financement_sport> # financement--sport
    a schema:Intangible ;
    schema:name "financement--sport" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/manifestation_sportive_administration_marketing> # manifestation sportive--administration--marketing
    a schema:Intangible ;
    schema:name "manifestation sportive--administration--marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/marketing_sport_administration> # marketing--sport--administration
    a schema:Intangible ;
    schema:name "marketing--sport--administration" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/sponsoring_sport> # sponsoring--sport
    a schema:Intangible ;
    schema:name "sponsoring--sport" ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_gestion> # Sports--Gestion
    a schema:Intangible ;
    schema:name "Sports--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_marketing> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/9539123#Topic/sports_organisation_et_administration> # Sports-Organisation et administration
    a schema:Intangible ;
    schema:name "Sports-Organisation et administration" ;
    .

<http://worldcat.org/isbn/9780071361248>
    a schema:ProductModel ;
    schema:isbn "0071361243" ;
    schema:isbn "9780071361248" ;
    .


Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.