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The ultimate guide to sports marketing

Author: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Explains how to acquire funding, negotiate contracts and manage event logistics. Includes discussions with top level professionals who helped to establish and define the field, how to conduct a SWOT analysis, and sample agreements for independent contractors, sponsorship and licensing. Also contains a chapter on risk management.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
ISBN: 0071361243 9780071361248
OCLC Number: 46769629
Notes: Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Description: xix, 315 p. : ill. ; 24 cm.
Contents: Part I: The Role and Scope of Sport Events --
Chapter 1: Understanding the Sport Industry, the Players, and Opportunities --
Chapter 2: Critical Planning to Master the Game --
Chapter 3: Designing, Planning, and Controlling Event Logistics --
Chapter 4: Providing Hospitality at Sport Events --
Chapter 5: Negotiations and Contracts --
Chapter 6: Risk Management: Protecting Your Investment --
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity --
Chapter 8: Event Marketing --
Part II: Practical Methods for Achieving Success --
Chapter 9: Financing Sports Events --
Chapter 10: Licensing Agreements and Merchandising --
Chapter 11: The Ins and Outs of Sport Events --
Chapter 12: Sports Tourism: An Economic Catalyst for Cities --
Chapter 13: Charitable Events --
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals --
Part III: Appendices --
1: Sample Agreements --
2: Useful Resources
Responsibility: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
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Abstract:

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.  Read more...

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