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The ultimate guide to sports marketing

Author: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   eBook : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Graham, Stedman.
Ultimate guide to sports marketing.
New York : McGraw-Hill, ©2001
(DLC) 00052721
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
ISBN: 0071381139 9780071381130 0071361243 9780071361248
OCLC Number: 49851882
Notes: Revised edition of: The ultimate guide to sport event management and marketing. c1995.
Description: 1 online resource (xix, 315 pages) : illustrations
Contents: Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.
Responsibility: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

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