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The unauthorized guide to doing business the Jamie Oliver way : 10 secrets of the irrepressible one man brand

Author: Trevor Clawson
Publisher: Chichester : Capstone/Wiley, 2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
'Business the Jamie Oliver Way' draws out the universal lessons from Oliver's remarkable success and identifies his 10 secret strategies to business growth and branding that can be applied to any business or career.
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Named Person: Jamie Oliver
Document Type: Book
All Authors / Contributors: Trevor Clawson
ISBN: 9781907312410 1907312412
OCLC Number: 501180272
Description: iv, 210 pages ; 22 cm
Contents: Be yourself, but more so --
Extend the brand --
Build on what you're good at --
Remember the social dimension --
Become the face of a supermarket --
Deal with adversity --
Go international --
Protect the brand --
Be controversial --
Be bold.
Responsibility: by Trevor Clawson.

Abstract:

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises  Read more...

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