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The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder

Author: Des Dearlove
Publisher: Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2010.
Edition/Format:   eBook : Document : Biography : English : Rev. 3rd edView all editions and formats
Summary:
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?. The Unauthorized Guide to Doing Business the Richard Branson Way draws  Read more...
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Genre/Form: Electronic books
Biography
Case studies
History
Additional Physical Format: Print version:
Dearlove, Des.
Unauthorized guide to doing business the Richard Branson way.
Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2010
(OCoLC)624389867
Named Person: Richard Branson; Richard Branson
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Des Dearlove
ISBN: 9780857080769 0857080768 9781907293245 1907293248
OCLC Number: 671398915
Description: 1 online resource (xv, 158 pages)
Contents: The Unauthorized Guide to Doing Business the Richard Branson; Contents; Acknowledgements; Richard Branson Revisited ... ; The Life and Times of Richard Branson; One: Pick on Someone Bigger Than You; Two: Do the Hippy, Hippy Shake; Three: Haggle: Everything's Negotiable; Four: Make Work Fun; Five: Do Right by Your Brand; Six: Smile for the Cameras; Seven: Don't Lead Sheep, Herd Cats; Eight: Move Faster Than a Speeding Bullet; Nine: Size Does Matter; Ten: Never Lose the Common Touch; How to Build a Brand the Richard Branson Way; Last Word; Notes; Index.
Other Titles: Business the Richard Branson way
Responsibility: Des Dearlove.

Abstract:

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand  Read more...

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