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Under the watchful eye : managing presidential campaigns in the television era

Author: Mathew D McCubbins
Publisher: Washington D.C. : CQ Press, ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Under the watchful eye.
Washington D.C. : CQ Press, ©1992
(OCoLC)655000829
Document Type: Book
All Authors / Contributors: Mathew D McCubbins
ISBN: 087187752X 9780871877529
OCLC Number: 26218417
Notes: Includes index.
Description: x, 193 pages ; 23 cm
Contents: Party decline and presidential campaigns in the television age / Mathew D. McCubbins --
Presidential campaigns in party- and candidate-centered eras / John H. Aldrich --
The persuasive art in politics : the role of paid advertising in presidential campaigns / F. Christopher Arterton --
Open season : how the news media cover presidential campaigns in the age of attack journalism / Larry J. Sabato --
Campaigns that matter / Samuel L. Popkin.
Responsibility: edited by Mathew D. McCubbins.

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