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The undermining of beliefs in the autonomy and rationality of consumers

Author: John O'Shaughnessy; Nicholas J O'Shaughnessy
Publisher: London ; New York : Routledge, 2008.
Series: Routledge interpretive marketing research series, 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
O'Shaughnessy, John.
Undermining of beliefs in the autonomy and rationality of consumers.
London ; New York : Routledge, 2008
(DLC) 2007020944
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John O'Shaughnessy; Nicholas J O'Shaughnessy
ISBN: 0203935837 9780203935835
OCLC Number: 243828278
Description: 1 online resource (xiii, 139 pages).
Contents: Pt. 1. The renewed interest in the unconscious and free will: a progress report for marketing --
pt. 2. Postmodernism: the attack on all aspects of rationality and modernity.
Series Title: Routledge interpretive marketing research series, 6.
Responsibility: John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

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"The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. Read more...

 
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