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Understanding attitudes and predicting social behavior

Author: Icek Ajzen; Martin Fishbein
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1980.
Edition/Format:   Print book : English : Pbk. edView all editions and formats
Summary:

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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Additional Physical Format: Online version:
Ajzen, Icek.
Understanding attitudes and predicting social behavior.
Englewood Cliffs, N.J. : Prentice-Hall, ©1980
(OCoLC)636783529
Document Type: Book
All Authors / Contributors: Icek Ajzen; Martin Fishbein
ISBN: 0139364439 9780139364433 0139364358 9780139364358
OCLC Number: 5726878
Notes: Includes indexes.
Performer(s): ISBN 0-13-936435-8 Pbk: £5.80.
Description: x, 278 pages : illustrations ; 24 cm
Contents: Introduction --
Attitudes and behavior --
How to define and measure behavior --
Predicting behavior from intention --
Determinants of behavioral intentions --
Determinants of the attitudinal and normative components --
Theretical implications --
Predicting and understanding weight loss: Intentions, behaviors, and outcomes --
Predicting and understanding women's occupational orientations: Factors underlying choice intentions --
Predicting and understanding family planning behaviors: Beliefs, attitudes, and intentions --
Predicting and understanding consumer behavior: Attitude-behavior correspondence --
Predicting and understanding voting in American elections: Effects of external variables --
Predicting and understanding voting in British elections and American referenda: Illustrations of the theory's generality --
Changing the behavior of alcoholics: Effects of persuasive communication.
Responsibility: Icek Ajzen, Martin Fishbein.

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