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Understanding business research

Author: Bart L Weathington; Christopher J L Cunningham; David J Pittenger
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Weathington, Bart L.
Understanding business research
Hoboken, N.J. : John Wiley & Sons, c2012
(DLC) 2011053437
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bart L Weathington; Christopher J L Cunningham; David J Pittenger
ISBN: 9781118342947 1118342941 9781118342961 1118342968
OCLC Number: 772611174
Description: 1 online resource.
Contents: Frontmatter --
Overview of the Research Process. Research and Business --
Ethics and Research --
The Foundations of Research --
An Overview of Empirical Methods --
Nuts and Bolts of Research. Writing the Research Report --
Reviewing the Literature and Forming Hypotheses --
Sampling: The First Steps in Research --
Creating and Using Assessments, Surveys, and Objective Measures --
A Model for Research Design --
Common Research Designs. Correlational Research --
Between-Subjects Designs --
Single-Variable Between-Subjects Research --
Between-Subjects Factorial Designs --
Correlated-Groups Designs --
Special Research Designs. Research with Categorical Data --
Qualitative and Mixed-Methods Research --
Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4 --
Appendix B: Statistical Tables --
Responsibility: Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger.


Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design,  Read more...
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