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Understanding business

Author: William G Nickels; James M McHugh; Susan M McHugh
Publisher: Boston : McGraw-Hill/Irwin, 2005.
Edition/Format:   Print book : CD for computer : Document   Computer File : English : 7th edView all editions and formats
Summary:

Offering an introduction to business market, this title includes topical coverage to using dynamic pedagogy that puts students in touch with real business issues, to creating market-defining  Read more...

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Additional Physical Format: Online version:
Nickels, William G.
Understanding business.
Boston : McGraw-Hill/Irwin, 2005
(OCoLC)690905658
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: William G Nickels; James M McHugh; Susan M McHugh
ISBN: 0072538767 9780072538762 007288441X 9780072884418 0071111719 9780071111713 0072884371 9780072884371 9780072922189 0072922184 0072874325 9780072874327 0072953225 9780072953220
OCLC Number: 52819738
Description: xxxix, 707 pages : illustrations (chiefly color), color maps ; 29 cm + e 1 CD-ROM (4 3/4 in.)
Details: System requriments: Windows 98/NT/2000/XP Pentium III with MMX or equivalent, 128 MB RAM BX + CD-ROM drive Monitor: SVGA color 800 x 600 screen resoution supporting True Color. 16-bit soundcard DirectX version 7.0 or later QuickTime 6 or later 6MB Free disk space.
Contents: Business trends, cultivating a business in diverse, global environments: Managing within the dynamic business environment, taking risks and making profits; How economics, the creation and distribution of wealth; Compelling in global markets; Demonstrating ethical behavior and social responsibility --
Business ownership, starting a small business: Choosing forms of business ownership; Entrepreneurship and starting a small business --
Business management, empowering employees to satisfy customers: Management, leadership, and employee empowerment; Adapting organizations to today's markets; Producing world-class goods and services --
Management of human resources, motivating employees to produce quality goods and services: Motivating employees and building self-managed teams; Human resource management, finding and keeping the best employees; Dealing with employee, management issues and relationships --
Marketing, developing and implementing customer-oriented marketing plans: Marketing, building customer and stakeholder relationship; Developing and pricing products and services; Distributing products quickly and efficiently' Today's promotional techniques --
Decision making, managing information: Using technology to manage information; Understanding financial information and accounting --
Managing financial resources: Financial management; Securities markets, financing and investing opportunities; Understanding money and financial institutions; Managing personal finances, who wants to be a millionaire --
Glossary.
Responsibility: William G. Nickels, James M. McHugh, Susan M. McHugh.

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