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Understanding business
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Understanding business

Author: William G Nickels; James M McHugh; Susan M McHugh
Publisher: Boston : McGraw-Hill Irwin, 2008.
Edition/Format:   Book : English : 8th edView all editions and formats
Summary:

An introduction to business market, this book presents the insights and experiences of more than 500 professors. It provides a pedagogy that helps students understand the real business issues.

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William G Nickels; James M McHugh; Susan M McHugh
ISBN: 9780073105970 007310597X 9780073106090 0073106097 9780071101363 0071101365
OCLC Number: 70866986
Description: 1 v. (various pagings) : col. ill. ; 29 cm.
Contents: Preface --
Prologue: Getting ready for prime time --
Part I: Business trends: cultivating a business in diverse, global environments --
Part 2: Business ownership: starting a small business --
Part 3: Business management: empowering employees to satisfy customers --
Part 4: Management of human resources: motivating employees to produce quality goods and services --
Part 5: Marketing: developing and implementing customer-oriented marketing plans --
Part 6: Managing financial resources --
Bonus chapters --
Working within the legal environment of business --
Using technology to manage information --
Managing risk --
Managing your personal finances --
Glossary.
Responsibility: William G. Nickels, James M. McHugh, Susan M. McHugh.
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