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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
William G Nickels; James M McHugh; Susan M McHugh |
| ISBN: | 9780073105970 007310597X 9780073106090 0073106097 9780071101363 0071101365 |
| OCLC Number: | 70866986 |
| Description: | 1 v. (various pagings) : col. ill. ; 29 cm. |
| Contents: | Preface -- Prologue: Getting ready for prime time -- Part I: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: motivating employees to produce quality goods and services -- Part 5: Marketing: developing and implementing customer-oriented marketing plans -- Part 6: Managing financial resources -- Bonus chapters -- Working within the legal environment of business -- Using technology to manage information -- Managing risk -- Managing your personal finances -- Glossary. |
| Responsibility: | William G. Nickels, James M. McHugh, Susan M. McHugh. |
| More information: |
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