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Understanding consumer behavior

Author: Stephen BrownClayton M ChristensenJohn DeightonRobert J DolanPeter S FaderAll authors
Publisher: Boston, MA : Harvard Business School Pub., ©2002.
Series: Business fundamentals as taught at the Harvard Business School.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Stephen Brown; Clayton M Christensen; John Deighton; Robert J Dolan; Peter S Fader; Susan Fournier; John T Gourville; Wendy Moe; M Sarvary
ISBN: 1578519543 9781578519545
OCLC Number: 48992951
Notes: Other contributors: Clayton Christensen, John Deighton, Robert J. Dolan, Peter S. Fader, Susan Fournier, John T. Gourville, Wendy W. Moe, Miklos Sarvary; contributors from cover.
"HBS number: 9543"--Cover.
Description: v, 99 pages : illustrations ; 28 cm.
Contents: Consumer behavior exercises --
Analyzing consumer perceptions --
Analyzing consumer preferences --
Discovering what has already been discovered : why did your customers hire your product? --
Note on behavioral pricing --
Issues of product policy --
Torment your customers (they'll love it) --
Uncovering patterns in cybershopping.
Series Title: Business fundamentals as taught at the Harvard Business School.
Responsibility: [contributors, Stephen Brown [and others].

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