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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/42462841 Title: Understanding consumer decision making : the means-end approach to marketing and advertising strategy Author: Thomas J Reynolds; Jerry C Olson Publisher: Mahwah, N.J. : L. Erlbaum, 2001. ISBN/ISSN: 0805817301 9780805817300 080581731X 9780805817317 OCLC:42462841

  
  

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy

Author:	Thomas J Reynolds; Jerry C Olson
Publisher:	Mahwah, N.J. : L. Erlbaum, 2001.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Consumer behavior. Marketing -- Management. Consommateurs -- Comportement. View all subjects
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