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Understanding & designing marketing research

Author: John R Webb
Publisher: London ; New York : Academic Press, ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John R Webb
ISBN: 0127392211 9780127392219
OCLC Number: 27082969
Description: viii, 236 pages : illustrations ; 24 cm
Other Titles: Understanding and designing marketing research
Responsibility: John R. Webb.

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