passa ai contenuti
Understanding digital marketing : marketing strategies for engaging the digital generation Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Understanding digital marketing : marketing strategies for engaging the digital generation

Autore: Damian Ryan; Calvin Jones
Editore: London ; Philadelphia : Kogan Page, 2009.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing  Per saperne di più…
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Informazioni aggiuntive sul formato: Online version:
Ryan, Damian.
Understanding digital marketing.
London ; Philadelphia : Kogan Page, 2009
(OCoLC)615775262
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Damian Ryan; Calvin Jones
ISBN: 9780749453893 0749453893
Numero OCLC: 237886214
Descrizione: xii, 276 pages : illustrations ; 25 cm
Contenuti: Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.
Responsabilità: Damian Ryan & Calvin Jones.
Maggiori informazioni:

Abstract:

Shows you how to harness the power of digital media and use it to achieve the utmost success for your business. This book explores such areas as search marketing, affiliate marketing, e-mail  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

One of the most comprehensive yet easy-to-read books on digital marketing available The Marketer

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Le etichette di tutti gli utenti (6)

Vedi le etichette più popolari come: lista di etichette | nuvola di etichette

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


Primary Entity

<http://www.worldcat.org/oclc/237886214> # Understanding digital marketing : marketing strategies for engaging the digital generation
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "237886214" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/794245752#Place/philadelphia> ; # Philadelphia
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/web_2_0> ; # Web 2.0
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/medios_de_comunicacion_generados_por_los_usuarios> ; # Medios de comunicación generados por los usuarios
    schema:about <http://id.worldcat.org/fast/1134371> ; # Strategic planning
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/digitaliseren> ; # Digitaliseren
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/internet_marketing> ; # Internet--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/online_werbung> ; # Online-Werbung
    schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/mercadotecnia_por_internet> ; # Mercadotecnia por Internet
    schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/marketing_internet> ; # Marketing--Internet
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/interplanetary_dust> ; # Interplanetary dust
    schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/world_wide_web_2_0> ; # World Wide Web 2.0
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/mercadotecnia_administracion> ; # Mercadotecnia--Administración
    schema:about <http://id.worldcat.org/fast/1741098> ; # Social media
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/direktmarketing> ; # Direktmarketing
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/strategisches_management> ; # Strategisches Management
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/marketingpolitik> ; # Marketingpolitik
    schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/planificacion_estrategica> ; # Planificación estratégica
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/794245752#Person/jones_calvin> ; # Calvin Jones
    schema:creator <http://viaf.org/viaf/78254685> ; # Damian Ryan
    schema:datePublished "2009" ;
    schema:description "Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/794245752> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/615775262> ;
    schema:name "Understanding digital marketing : marketing strategies for engaging the digital generation"@en ;
    schema:productID "237886214" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/237886214#PublicationEvent/london_philadelphia_kogan_page_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/794245752#Agent/kogan_page> ; # Kogan Page
    schema:reviews <http://www.worldcat.org/title/-/oclc/237886214#Review/-1894095524> ;
    schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2753500&custom_att_2=simple_viewer> ;
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0906/2008034688-t.html> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017123035&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017123035&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9780749453893> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA8C6439> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/237886214> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Person/jones_calvin> # Calvin Jones
    a schema:Person ;
    schema:familyName "Jones" ;
    schema:givenName "Calvin" ;
    schema:name "Calvin Jones" ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/internet_marketing> # Internet--Marketing
    a schema:Intangible ;
    schema:name "Internet--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/interplanetary_dust> # Interplanetary dust
    a schema:Intangible ;
    schema:name "Interplanetary dust"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/marketing_internet> # Marketing--Internet
    a schema:Intangible ;
    schema:name "Marketing--Internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/medios_de_comunicacion_generados_por_los_usuarios> # Medios de comunicación generados por los usuarios
    a schema:Intangible ;
    schema:name "Medios de comunicación generados por los usuarios"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/mercadotecnia_administracion> # Mercadotecnia--Administración
    a schema:Intangible ;
    schema:name "Mercadotecnia--Administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/mercadotecnia_por_internet> # Mercadotecnia por Internet
    a schema:Intangible ;
    schema:name "Mercadotecnia por Internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/planificacion_estrategica> # Planificación estratégica
    a schema:Intangible ;
    schema:name "Planificación estratégica"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/strategisches_management> # Strategisches Management
    a schema:Intangible ;
    schema:name "Strategisches Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/world_wide_web_2_0> # World Wide Web 2.0
    a schema:Intangible ;
    schema:name "World Wide Web 2.0"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1134371> # Strategic planning
    a schema:Intangible ;
    schema:name "Strategic planning"@en ;
    .

<http://id.worldcat.org/fast/1741098> # Social media
    a schema:Intangible ;
    schema:name "Social media"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://viaf.org/viaf/78254685> # Damian Ryan
    a schema:Person ;
    schema:familyName "Ryan" ;
    schema:givenName "Damian" ;
    schema:name "Damian Ryan" ;
    .

<http://worldcat.org/isbn/9780749453893>
    a schema:ProductModel ;
    schema:isbn "0749453893" ;
    schema:isbn "9780749453893" ;
    .

<http://www.worldcat.org/oclc/615775262>
    a schema:CreativeWork ;
    rdfs:label "Understanding digital marketing." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/237886214> ; # Understanding digital marketing : marketing strategies for engaging the digital generation
    .

<http://www.worldcat.org/title/-/oclc/237886214>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/237886214> ; # Understanding digital marketing : marketing strategies for engaging the digital generation
    schema:dateModified "2017-05-02" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .

<http://www.worldcat.org/title/-/oclc/237886214#Review/-1894095524>
    a schema:Review ;
    schema:itemReviewed <http://www.worldcat.org/oclc/237886214> ; # Understanding digital marketing : marketing strategies for engaging the digital generation
    schema:reviewBody ""The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket." ;
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.