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Understanding digital marketing : marketing strategies for engaging the digital generation

著者: Damian Ryan; Calvin Jones
出版: London ; Philadelphia : Kogan Page, 2009.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing  続きを読む
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その他のフォーマット: Online version:
Ryan, Damian.
Understanding digital marketing.
London ; Philadelphia : Kogan Page, 2009
(OCoLC)615775262
資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Damian Ryan; Calvin Jones
ISBN: 9780749453893 0749453893
OCLC No.: 237886214
物理形態: xii, 276 pages : illustrations ; 25 cm
コンテンツ: Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.
責任者: Damian Ryan & Calvin Jones.
その他の情報:

概要:

Shows you how to harness the power of digital media and use it to achieve the utmost success for your business. This book explores such areas as search marketing, affiliate marketing, e-mail  続きを読む

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One of the most comprehensive yet easy-to-read books on digital marketing available The Marketer

 
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